For its Bureau of Local Employment (BLE) and regional offices, Labor and Employment Secretary Baldoz yesterday posed another challenge saying the DOLE must effect greater involvement and intensive action in bringing down labor market information (LMI) to the grassroots to reinforce the employability and productivity of the country’s massive labor force.

In a press conference held at the DOLE Labor Governance Learning Center (LGLC) in Intramuros, Manila, on 18 December, Baldoz said the remaining months of President Benigno S. Aquino III should be a time of relentless action.

“No less than the President has hit the ground running in 2010. We at the DOLE should follow suit in implementing a massive information and education drive on all available LMI to address the perennial problem of unemployment and job mismatch and to bring ‘jobs fit’ opportunities down the grassroots,” she said.

“In 2016, we must act be pro-active and twice as intense as we were in the past years in cascading the DOLE’s campaign to develop a jobs fit and productive labor force at local levels by informing and guiding new entrants to the labor force in identifying skills and competencies that would secure them the best jobs,” she added.

Citing the report of the BLE, Baldoz said the DOLE has connected and touched base with 3,115,408 individuals through the nationwide distribution of IEC materials during the year, surpassing the 1.7 million whole-year target by 183 percent. The report also said the DOLE has reached out to 39,161 institutions, exceeding the 20,000 annual target by 196 percent.

“The record—the highest in the last 5 years—reflects our commitment in guiding new entrants to the labor force towards skills and competencies that would secure them the best jobs,” Baldoz said, expressing satisfaction that the BLE has exceeded the annual targets of their LMI dissemination programs.

The record is higher than the last year’s figure of 1.14 million individuals, surpassing the 772,000 whole-year target by 47 percent. Also in 2014, the DOLE has reached out to 13,282 institutions, exceeding the 3,800 annual target by 349 percent.

In 2013, the DOLE’s LMI campaign reached 2,138,899 individuals and the 22,517 institutions; and in 2012, a total of 1.140 million individuals and the 13,282 institutions.


Over the last five years, the BLE has developed client-specific labor market information, education and communication materials and has conducted advocacy activities to provide accurate signals on jobs and skills in demand and shortages.

It has published and distributed the 121 Career Guide pamphlets; Industry Career Guides; Labor Market Updates; and other reports on employment, skills supply, shortages, and surpluses.

BLE Director Dominique Tutay also reported that it has developed and distributed in 2015 another batch of the Industry Career Guides (ICGs) on specialized courses like: Banking and Finance; Manufacturing; Ownership Dwelling and Real Estate; Wholesale and Retail Trade; Shipbuilding; Power and Utilities; and Renewable Energy.

The bureau has also disseminated additional 20 more pamphlets featuring occupations on Small and Medium Enterprises (SMEs) and on Green Jobs. Pamphlets on Household Service Worker, CNC Machinist, and Guidance Counselor have also been developed.

Baldoz said the intensified LMI delivery campaign of the DOLE is part of the Career Guidance Advocacy Program (CGAP), one of the four convergent programs designed to address jobs and skills mismatch, by making national and regional LMI more accessible to the public, particularly students and job seekers.

“Employment and jobs mismatch issues can be managed with sustained pro-activity from the government and support of the public. We are confident that by working together, inclusive economic growth and sustainable development can be fast achieved,” Baldoz finally said.


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