Labor and Employment Secretary Rosalinda Dimapilis-Baldoz has underscored the importance of a communication plan in achieving the goals of the DOLE and in ensuring that its various programs and services are well understood and received, citing that a well-designed social marketing campaign educates and builds stakeholders and beneficiaries’ awareness, thus further generating public support.
“We must ensure that our programs and services, through a well-crafted communication program, will be better understood by our clients. Our message must be enunciated using the language of a Grade Six pupil. Our messaging must use appropriate communication channels to reach our audiences,” Baldoz said at the 2015 Mid-Year Performance Assessment and Re-Planning Exercise.
At the event, the Secretary enjoined the heads of DOLE’s attached agencies, regional offices, bureaus, and services to include public communication as a ‘must’ component of program implementation.
“Dapat may communication plan and strategy. Pinaka-importante yung communication. Even the regional offices should have their own plans. Never forget communication in your programs,” Baldoz reiterated.
The Secretary spearheaded the mid-year assessment of the DOLE’s strategic actions, programs, activities, and projects in pursuant of its mandate vis a vis its four targeted outcomes in pursuit of the roadmap to decent work which are workers’ employability and competitiveness of enterprises; sustained cooperation between labor and management; strengthened social protection for vulnerable workers; and leadership, management, innovation, research and statistics.
At the mid-year workshop, the Secretary also commended the DOLE team for working together in delivering the mandate of the department under President Benigno S. Aquino III’s administration. She noted the significant gains achieved by the Department as it hits the final stretch of implementation of the 2013-2016 Labor and Employment Plan.
In the same event, the labor and employment chief also directed the DOLE Regional Directors to take the lead in maintaining industrial peace in their respective regions.
“I want our RDs to be on top of this advocacy, as we have seen the indispensable role of your Regional Tripartite Monitoring Bodies in helping maintain harmony in the labor front,” Baldoz said.
She urged the regional directors to continuously converge with the National Conciliation and Mediation Board in sustaining cooperation among labor and employers.
“Our convergence, tripartism, and social dialogue strategies, as well as reforms in the plant level, have greatly contributed to the very small incidence of strike. So for me, I want to tell everybody that what we have produced, the present harmonious state of labor-management relations—which is very strong on cooperation—is really a product of all the efforts, programs, and reforms that we have put together, and which have the support of labor and management because they were all tripartite-endorsed,” Baldoz told the DOLE team.
“Thank you very much to all, especially the frontliners, the regional directors who are here, of course, also the NCMB. From the start of my administration, I was emphatic in saying that I will just build from what has been done already by my predecessors, because I was also part of building the groundwork. But we need to adjust due also to the changing demands of the times, and we need to keep in step with the challenges that come before us.” Baldoz said.
Baldoz commended the DOLE workforce for meeting the challenges of reforms, adding that she is heartened by the cooperation given by the employees of the DOLE which enabled the department to adjust and align to its expected outcomes.
The Secretary concluded that while the DOLE has kept in pace with the evolving developments, it has likewise surmounted the challenges because of its preventive, proactive, and development approach in implementing labor reforms.